If any American see the same banner on the bus then he /she get interested with that. If he is planning for the trip then he would definitely think about that place as well. So I think this is really effective method of advertisement which Nepal government is doing. I expect the same campaign to be continued in other European countries as well. While promoting the tourism year we always think from our own side. Nepal is naturally beautiful bla bla bla.. but most of the times we forget that how foreigners think about Nepal? What type of facilities really attracts them and what distracts them? It is normal that any foreigner say Nepal is beautiful while he is in Nepal just for formality, But when he returns to his country he will not keep the same formality up. He express the reality from his point of view to his colleagues. So doing such campaign outside the country is outstanding and It would be excellent if we become serious for this industry inside Nepal too.
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